Ogilvy Public Relations has been recognised for effective communications programs for clients across its expansive Asia Pacific network receiving 5 Gold and 5 Silver SABRE Awards and Consumer Consultancy of the Year in Hong Kong last night, more than any other agency network in Asia Pacific. The Gold Sabre’s for IBM Mr. Bao and Kleenex Cottonelle used Weibo and Pinterest underscoring Ogilvy’s dominance in digital and social media expertise across Asia Pacific with industry depth ranging from technology to sustainability. In addition, Ogilvy Public Relation’s Pulse Communications won Best Campaign in Media Relations for Ford Australia goes Speed Dating.
Ogilvy PR was recognised for best campaigns in B2B, Corporate Image, Corporate Media Relations, Government and Marketing to Women. Ogilvy PR also shared credit with its Ford Team WPP partners in two further awards for Ford in the Automotive category and India.
“It’s always gratifying to have the creativity of our work recognized by industry peers across Asia Pacific,” said Steve Dahllof, President and CEO Ogilvy Public Relations, Asia Pacific. “Achieving business results for our clients is the most important measure, however, and we have the privilege of partnering with first-rate clients who trust us to help deliver their business goals.
“In addition to the category specific awards, I’m thrilled that my colleague Scott Kronick, leader of Ogilvy PR’s North Asia operations, was recognized with a Sabre Individual Achievement Award. No one in the public relations industry in Asia is more deserving. Scott is truly a trail blazer and a significant reason for Ogilvy PR’s success in the region,” Dahllof underscored.
In the non-corporate category, Ogilvy PR Taiwan won a Gold Sabre in the Public Sector/Government category for its program promoting rice consumption. A brief to “stimulate rice consumption” and a modest campaign budget saw Ogilvy PR Taiwan uncover two unexpected insights into why Taiwanese had deserted rice, leaving up to 20% of the country’s formerly productive rice paddies sitting idle. Addressing these new findings head-on was central to their Best Public Affairs/Public Sector campaign award for driving the largest increase in national rice consumption in a decade and contributing over US$33million to GDP growth, improving employment and output for the Taiwanese agriculture sector.